Gracie Abrams Lights Up a Parisian Café

About this advertising video

In CHANEL’s new film for COCO MADEMOISELLE CRUSH ABSOLU, Gracie Abrams trades a carefully constructed image for the freedom of an unpredictable night in Paris. From artifice to rain The story opens in a glamorous preparation setting, where an exaggerated wig and dramatic eyeliner create a tightly controlled persona. Abrams rejects the look, removes the wig and makeup, sprays the fragrance and steps into rainy Paris. Evading paparazzi and a chauffeur, she runs through the night, leaving the expected script of a polished social appearance behind. The café becomes a dance floor Her escape leads to Café Mademoiselle, an Art Deco-style café built specifically for the film. A white beaded slip dress signals the change of mood, while pinball and the bar become stages for uninhibited movement.