The new Mac mini with M6: small, mighty, handmade

About this advertising video

Apple turns the performance of a compact computer into a tactile comedy of clay, motion and oversized ambition. “The new Mac mini with M6” makes technical claims easy to picture—and hard to forget. A character takes shape The Mac mini starts as a small square computer, then gradually develops an unexpectedly powerful physique. In a series of stop-motion gags, it becomes a muscular bodybuilder, a race car spinning a doughnut and a rocket blasting upward. A keyboard, camera, whiteboard and exposed clay brain populate the miniature world around it. Power made physical Rather than explain performance through abstract graphics, the film gives it a body.