CHANEL — The Chase

About this advertising video

In “The Chase,” CHANEL turns fragrance into an object of desire, placing it at the centre of a fast, seductive story shaped by tension and cinematic momentum. A chase for desire A man and a woman pursue the same coveted object: a bottle of BLEU DE CHANEL L’EXCLUSIF. Their two-hander gives the film its charge, bringing attraction and competition together in a stylised, high-speed adventure. Jacob Elordi and Libby Taverner play the two players in a narrative where the fragrance becomes the prize at the end of a sensuous pursuit. Luxury in motion Rather than presenting a conventional static fragrance portrait, CHANEL builds a compact action film around movement and suspense. Seduction is not explained; it is staged through rhythm, pursuit and the physical presence of the characters.