Apple’s “Clingers”: when online tracking will not let go

About this advertising video

In Apple’s new film for Safari, invisible web tracking becomes a physical, surreal nuisance. Chrome-clad figures make the feeling of being followed online impossible to ignore. Tracking made tangible As people browse, eerie figures in metallic suits attach themselves to them and follow them through everyday situations. Their presence grows increasingly absurd and uncomfortable, like the ads and sites that seem to remember every move. When Safari steps in, the clingers disappear, turning a familiar digital irritation into a clear moment of release. A polished unease Director Ivan Zachariáš approaches the idea with deadpan humour and a surreal visual language.